Bayern Digital Radio GmbH has been founded mid 1998 and is located in Munich. BDR is running the radio networks DAB/DMB in Bavaria. Associated partners are the Bayerischer Rundfunk, T-Systems Business Services GmbH, the Bavarian headquarters for new media and the Bavarian Media Technik GmbH. Under the label badira Bayern Digital Radio GmbH is showcasing the first multimedia jacket with integrated TV receiver. Jackets from badira are equipped with the latest iriver radio reception tools. Apart from DMB (digital multimedia broadcasting) for mobile TV reception, analog UKW as well as digital DAB radio programs (digital audio broadcasting) can be received and recorded. Further features are playback from MP3 music titles, photos and videos.